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Frame

"Frame" is a noun and a verb. The frame is the space that a visual display occupies. Film media has actual frames whether single photographs or multiples frames of a reel of motion picture film. Digital media differs in the ways that the media is captured, rendered, and displayed. The basic unit is the "pixel," which computers process and display. Each digital image you see on a screen is made up of many individual pixels. The number of pixels per inch determines the quality of images depending on the size of the display. What's important about the frame is how the visual material contained within it conveys information to the viewer.

Creators of multimedia presentations can use concepts from the visual arts (photography, film, graphic arts) to make choices about the ways in which the frame conveys visual information. To frame visual information is to consider aspects of the visual field, to understand the forces of the frame that influence viewers perceptions, and to use the frame to enhance the message.

The topics listed in the left menu explore the aspects of the frame and ways they influence viewers' perceptions of visual information.