Project 3: Collaborative Design
For this project. you will work with colleagues and a client to develop a social media strategy for ECU's Research and Creative Activity Week (March 31- April 4) that you will carry out.
The objectives for this assignment include:
- demonstrating effective collaboration with co-workers
- attending to the needs of a client
- developing a proposal for a plan that the client can use to implement a social media solution
- integrating textual, visual, and document design elements
- using various tools and social media to demonstrate possibilities
- preparing a report about the outcome of the social media plan
You'll work in teams to do the following:
1. Develop a social media strategy for Research and Creative Week and prepare a proposal to share the strategy (including descriptions of strategy elements, rationales for strategy elements)
2. Deploy the strategy.
3. Report on the effectiveness of the strategy.
Considerations for this project:
- Collaborate effectively. Everyone in your work group must pull his or her weight. You may or may not want to put one person in charge; either way, think about how to manage tasks, particularly in the distance environment.
- Make sure to take your clients' needs and preferences into account as you design the brochure.
- Keep your multiple audiences in mind. Your client is an audience, but not the primary audience--the primary audience(s) is the one the client wants to serve through the visual design.
- Work with the client and me to make decisions about graphics--we have to be concerned with copyright issues for one thing.
More details on the assignment specifics will be provided later in the semester.