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Gouveia, Lourdes and Arunas Juska. 2002.
"Taming nature, taming workers: Constructing the separation between meat
consumption and meat production in the U.S." Sociologia Ruralis,
42(4), pp. 370-390.
Abstract. The article explores the process
whereby regulatory initiatives in the U.S. on food safety and food workers
enhance or inhibit the artificial separation between production and
consumption. Contrary to what a mechanicistic interpretation of commodity
fetishism may suggest, this separation must be continuously, and sometimes
fiercely, constructed and reconstructed by the food industry through the
enrollment and activation of ideological discourses, the media,
technology, and strategically situated social networks. The process is
conflict-ridden, highly contingent and extremely vulnerable to unexpected
events such as recent outbreaks of foodborne diseases associated with
consumption of hamburgers in the fast food restaurants. In order to
illustrate relational and contingent character of production/ consumption
boundaries, we will focus on the new meat safety regulations known as
"HACCP" (Hazard Analysis and Critical Control Points system) and a recent
meatpacking industry-wide immigration enforcement action called "Operation
Vanguard." We will also argue that efforts to enroll or re-align networks
and technologies in order to reproduce the consumption-production divide
do not occur in a historical and political vacuum. In our case, the
relevant historical context to consider are the successive waves of global
and meat subsector restructuring and accompanying neoliberal discourse
about free markets, consumer sovereignty, labor scarcity and
privatization. Violence, whether to workers, animals, or communities, is
often part and parcel of these restructuring waves. The highly
industrialized character of the food system in the U.S., and the
particular class, legal status and race/ethnic relations upon which it is
built must also be taken into account. Finally, we caution that growing
interest in agro-food studies in bringing consumption back in, may be
leading to taking production relations out. Introduction.
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